DESIGN MUST MAKE US DREAM

My modest vision on design is that beyond the functional, practical, ergonomic and ecological solution, the design must captivate by its humour, it must whisper “l’aire du temps,” tell the story of our era, of every day living, that is to say at a sociological, scientific or political level. It dictates the way we nourish and dress ourselves, to present ourselves, and to feel good about ourselves. It must create “pieces of happiness,” serve and facilitate all the gestures of our daily interactions.

Design must emanate a strong positive energy within the space, with the goal to making people feel “happier,” and optimistic, more beautiful… and if possible better. I believe in the “zero impact” on nature, it must be an engine of progress. Humanity is important, and “well-being” is of primary importance.

Consequently, we need to have a comfortable environment for the people’s “well being”. For example; to touch, to listen to, the temperature similar to the one from our body. All these sensory elements are important. In an object, the welding, painting, chemistry of materials, the varnishes must in spite of their appearances be composed of nontoxic substances, moving towards an organic and ecological product. In conclusion, it is to believe that the design of tomorrow will promote hope and produce optimism.

Education

1982, Bachelor of Environmental Design, Université du Québec à Montréal (UQÀM), Montreal, Canada
1975, Design Studies, École privée CEAC, Barcelona, Spain
1970, Certificate in Building Drafting – Architecture Option, École professionnelle ORT, Casablanca, Morocco

Awards

2008, The Montreal Museum of Fine Arts acquires for their permanent collection the furniture piece “UFO Ottoman”, produced by Brueton Industries, USA
2007, The Montreal Museum of Fine Arts acquires for their permanent collection the furniture piece “La Diva”, produced by Andreu World, Spain
2005, The Quebec Museum of Fine Arts acquires the furniture pieces “Toi & Moi”, produced by Andreu World, Spain
2003, Prix Méri-Thor Gala IES Montréal, from IES Association, for the excellence of the designer signature light, Montreal, Canada
2002, SIDIM’s Prix Pierre Pagé, for the designer contributing to the advancement of Quebec interior design through research and creations, Montreal, Canada
2002, Prix “Intérieurs 2002” for the Buffalo Jeans head office and showroom interior design, Montreal, Canada
2002, First prize Award of IDM (Institut de design de Montréal) for the Buffalo Jeans head office & showroom interior design, Montreal, Canada
2001, IESNA New York Luminary Award, for the design and interior lighting for Prestige Cosmetics – Culte office and showroom, New York City, NY, USA